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The Equestrian Assistant
Where Equestrian Passion Meets Professional Precision
​Is Your Paperwork Piling Up? It's Time for an Assistant!
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As an equestrian professional, you'd rather be in the saddle than stuck behind a desk. But the reality of running a business means a mountain of administrative tasks—from managing your diary to handling race administration—can quickly take over your day. What if you could have the best of both worlds?
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Hiring a virtual assistant who understands the unique needs of the equestrian industry isn't just a luxury; it’s a smart business move.
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Here are the top 5 benefits of working with The Equestrian Assistant:
1. More Time in the Saddle, Less Time at the Desk
Imagine a day where your schedule is perfectly managed, your emails are organised, and your clients are all communicated with—without you lifting a finger. My specialised services handle everything from diary management for lessons and competitions to accurate report typing, so you can focus on what truly matters: training, competing, and your horses.
2. A Polished Online Brand That Attracts Clients
Your website and social media are the face of your business. But with everything else on your plate, it’s hard to keep them updated. I can handle your social media content creation, post scheduling, and message monitoring to build a consistent and professional online presence that captures the attention of new clients and sponsors.
3. Smart, Cost-Effective Support
Thinking of hiring? A virtual assistant is the ultimate flexible solution. You get access to an experienced professional on an hourly basis, paying only for the work you need. This eliminates the significant overhead costs of a full-time employee, such as benefits, office space, and equipment, making it a budget-friendly way to get the support you need.
4. Specialised Industry Knowledge
You wouldn't hire an assistant who doesn't understand your business, so why would you settle for a generalist? I focus exclusively on the equestrian world, which means I speak your language. Whether it's racing administration or navigating the needs of a busy yard, we have the specialised knowledge to hit the ground running.
5. Flawless Events, Zero Stress
Organising an equestrian event is a massive undertaking. From budgeting to attendee liaison, the details can be overwhelming. I will handle the logistics for you, ensuring a seamless, stress-free event experience that impresses your clients and allows you to enjoy the day without a single worry.
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Ready to reclaim your time and get back to your passion?
Contact me today to learn how The Equestrian Assistant can help your business thrive.
Services
EA Support
I’m here help keep your equestrian life running smoothly with personalized support just for you. Managing your diary for lessons and competitions to providing inbox assistance for quick and professional email responses, I’ve got you covered.
I also offer accurate typing services for your important notes and reports, plus I can help thoughtful horse-related gifts for your clients and team members. Let’s work together to ensure everything stays on track!
Social Media Support
I help your equestrian brand shine online by creating engaging, high-quality content tailored to your audience. From writing posts and maintaining active accounts to monitoring and responding to messages in a timely manner; I ensure your social presence remains consistent, professional, and true to your equestrian identity.
Events
I’m here to make life easier for you and your horses by taking care of the organisation, planning, and details that can often feel overwhelming. Whether it’s racing or other equestrian events, I can help with everything from planning your season and managing budgets to coordinating logistics on the day, so you can focus on what really matters — the horses.
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Think of me as your right-hand woman throughout the year. Together we can map out goals and campaigns, adjust plans when horses throw us a curveball, handle entries, and keep track of results, prize money, and media coverage. I can also organise yard visits for owners and syndicates, making sure they’re well-informed, engaged, and part of the journey.
Alongside this, I support with owner communications, social media updates, and behind-the-scenes admin to keep everything running smoothly. My role is to give you peace of mind, knowing that the practical side of things is taken care of while you enjoy the horses and the sport.
Racing Administration
I provide comprehensive support to owners, syndicates, trainers, jockeys, and race organisers, acting as a reliable liaison to keep everyone updated on their horses’ progress. On race days, I manage all logistics — from arranging badges and preparing detailed owner instructions to ensuring smooth coordination behind the scenes.
I also handle key administrative tasks, including compiling owner communications, drafting blogs, and liaising with the British Horseracing Authority (BHA) on behalf of owners and trainers. Beyond race day operations, I serve as a central point of contact for all stakeholders, co-ordinate essential logistics such as stabling and transport, and support marketing efforts by keeping websites and social media channels up to date with the latest news.
My goal is to provide seamless, organised, and professional support so that every aspect of racing operations is delivered with care and efficiency.
Web Support
I provide practical website services designed to keep your online presence fresh and effective. This includes uploading regular blog posts, creating functional and visually appealing websites tailored to equestrian needs. I can also shoot my own content, both photography and videography.
Packages
* These services can be tailored to meet individual client needs.
About Me
Hi, I’m Anna-Marie Wilby, founder of The Equestrian Assistant, your dedicated virtual support partner in the equestrian world.
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Horses have been a part of my life for as long as I can remember. I’ve ridden and owned them for most of my life, with a particular passion for the world of horse racing. My professional journey in the industry began during lockdown, when I joined Harry Whittington Racing as a secretary — a role that gave me an insider’s view of running a busy yard. From there, I moved to Highclere Thoroughbred Racing, deepening my experience and connections within the sport I love.
Today, I live in the heart of horse country near the Valley of the Racehorse in Berkshire, where I share my days with my own horse, two lively dogs, and a cat who keeps us all in check. Horses aren’t just my profession — they’re my lifestyle, my passion, and my community.
I bring over 15 years of experience as a corporate Executive Assistant, along with a strong background in the racing industry. Having worked as a Racing Secretary for top establishments, I understand the fast pace and unique demands of the equine world.​
Combining my professional expertise with a lifelong passion for horses, I offer tailored virtual assistant services specifically designed for equestrians. Whether it’s managing your schedule, handling administrative tasks, coordinating events, or streamlining operations, I’m here to ensure your equestrian endeavours run as smoothly and efficiently as possible.
At The Equestrian Assistant, I’m committed to providing reliable, efficient, and discreet support—giving you the freedom to focus on what truly matters: your horses and your business.
